Someone once said that good advertising is nothing but a nice design. At Expect, we believe that effective advertising is the battle of the minds—and creative is only one dimension of that challenge. Creative is what a customer sees. The ad message makes the customer think. Branding makes them feel and persistence makes them act. The Expect team carefully combines these components to craft a positioning idea that becomes the foundation for brand differentiation.

The product comes first—and the goal is to decisively position your product in the customer's mind. Our goal is to make your product stand out from the competition. We propose a simplified message with a value proposition so your product is "heard" above the continuous stream of advertising that bombards today's consumers.

We subscribe to the vision that you may be manufacturing lipstick—but you are selling hope.

While our competition may come to a client with one idea and say, "Here it is. How do you like it?" we dig deeper, explore the angles and present an array of ideas to select from and develop programs that work across a variety of platforms, such as:

• Print
• Digital
• Mobile
• Broadcast
• On-line
• Direct
• Out-of-Home
• Events

   Close >>

Branding is not about getting your target market to choose you over the competition—it is about getting your prospective customer to see you as the only one who provides a solution to their problem. Expect Advertising has a long history of developing and managing brands for our clients. We believe that branding always begins with a business strategy – and the brand, in turn, becomes the emblem of that strategy.

Our work in branding encompasses the following capabilities:
• Brand conceptualization
• Brand Positioning
• Design
• Research
• Copywriting
• Creative Messaging
• Strategic Planning

   Close >>

Great design speaks for itself—it is the face of all business strategies. A design can be subtle, conservative, loud or out-of-the box, but it must complement your overall business strategy and vision. At the end of the day, the design should get your brand noticed and provoke a strong, positive response. Design is vital in all executions, such as:

• Corporate Identity
• Collaterals
• Print Material
• Web Sites
• Annual Reports
• Direct Marketing
• Trade Shows
• Premiums
• Sales Programs

   Close >>

Public Relations is the art of putting your best foot forward and proudly showing the strengths of your brand. Our PR people can help you "show off" with product launches, brand management, crises management, web blogs and social media. We can craft PR releases and work trade shows. PR activities may include:

• Product Launches
• Blogs Development
• Social Media Management
• Company and Brand Publicity
• Media Relations
• Event Planning
• Employee Communications
• PR Releases

   Close >>

Our capable team will develop interactive solutions that dazzle and delight. Whether it’s a website, blog, social media, SEO management or web advertising, we can provide complete web experience in a cost-efficient manner for a higher ROI. Our interactive strategy may include:

• Website Design And Development
• Database Design & Management
• E-Mail Marketing
• Search Engine Marketing
• Search Engine Optimization
• Social Media Marketing
• Web Banner Ads
• CD-Roms And Dvds
• 3D Graphics
• Animation
• Video And Digital Production
• Web Analytics
• ROI Assessment
• Web Education Programs
• Web Training Programs
• Web Marketing Research

   Close >>

Strategic planning is at the core of our idea development process. An in-depth analysis of our client’s brand, competition, customers, distribution and pricing is performed before developing an idea to differentiate and succeed. Strategic marketing may encompass the following:

• Strategic Planning
• Qualitative Research
• Quantitative Research
• Industry Research
• Business Analytics
• Marketing Plan Development
• Segmentation
• Positioning Research
• Creative Testing

   Close >>

At Expect we make the most out of a client’s media budget—it's our primary goal. We analyze best possible outcomes by qualitatively assessing each media component. Our established relationships with media franchises allow us to deliver best pricing, services and outcomes. Media management may include:

• Media Planning
• Media Buying
• Print Media
• Broadcast (television and radio) Media
• Search Engines Advertising
• Interactive Media

   Close >>

We will help your company dramatically strengthen and improve customer relationships with cohesive strategies and plans, including personalization and customization of the user experience. We work with all parts of the marketing mix to ensure the target audience is surrounded with consistent brand messaging and a call to action.

Close >>

We have experience in building healthcare, business-to-business and business-to-consumer brands using offline as well as online techniques. We have developed successful direct response, direct mail and e-mail based campaigns for a variety of companies.

Close >>

Expect Advertising understands the power and economics of repeat customers and we can help you design and implement compelling incentive programs to keep customers loyal to your brand.

Close >>

Expect Advertising’s team includes a group of marketing research experts with training in state-of-the-art qualitative and quantitative research techniques to help identify marketing opportunities for your brand.

• Qualitative Research
• Quantitative Research
• Focus Groups
• Triads Research
• Email and Web-based Surveys
• Telephone Surveys
• Intercept Interviews
• In-depth Interviews
• Internet-based Research

   Close >>

Whatever your needs—creative, technical or academic writing, our versatile staff has experience in a variety of styles and media to engage your audience through headlines, ads, collaterals, PR, blogs, one-on-one communication material, you name it. We believe effective writing is critical for a program’s success. Good copy makes a brand stand out.

Close >>